About Us

Max Stock Ltd. was founded in 2004 and is engaged in the commercial retail through operation of a nationwide chain of discount stores under the name “Max – Fun Shopping” and “Mini Max”, with a wide variety of home products at attractive prices.

The chain boasts 64 branches across Israel, which are mainly operated through subsidiaries, and the rest through franchisees.

The Group imports and sells various categories of products including housewares, consumables, toys & baby, office & school supplies, apparel basics and arts & crafts.

The Chain’s stores are divided into two main types:

Large stores, under the brand “Max – Fun Shopping”, which offer a wide selection of products of all categories, the vast majority of which operate in commercial areas, in locations highly accessible to vehicles with convenient parking arrangements. The Chain includes 45 large stores, operated by subsidiaries and second-tier subsidiaries, excluding 8 stores operated by franchisees.

Small stores, under the brand “Mini Max”, the vast majority of which operate in city centers offering products in most of the Chain’s categories (but usually, smaller products and no furniture), with a selection adapted to the clientele in the area in which the relevant store is located. The Chain includes 19 small stores, operated by franchisees.


Max Management

Ori Max

Founder & CEO

Shlomo Cohen

Deputy CEO

Nir Dagan

Deputy CEO & Head of Finance

Ifat Nir-Katz

Chief Legal Officer & Corporate Secretary

Talia Sessler

Chief Corporate Development & Investor Relations Officer

Elik Kaplan

Chief Supply Chain Officer

Moran Ironi

Chief Marketing Officer

Ofir Edri

Chief Chain Stores Officer

Chen Goldfarb

Chief IT Officer

Paz Oz

Financial Manager

Shahar Kanizo

Trade Manager

Keren Buhbut

HR Manager

Max Board of Directors

Zehavit Cohen

Chairperson of the Board

Limor Brick Shay

Board member

Ori Max

CEO and Board Member

Suzan Mazzawi

Board member

Guy Gisin

Board member

Erez Nahum

Board member

Peretz Guza

External Board Member

Eitan Stoller

External Board Member

Sign up to receive email notifications upon release of notices and reports:

All rights reserved by Max – Shopping is Fun | Accessibility arrangements