Max Stock Ltd. was founded in 2004 and is engaged in the commercial retail through operation of a nationwide chain of discount stores under the name “Max – Fun Shopping” and “Mini Max”, with a wide variety of home products at attractive prices.

The chain boasts 59 branches across Israel, which are mainly operated through subsidiaries, and the rest through franchisees.

The Group imports and sells various categories of products including housewares, consumables, toys & baby, office & school supplies, apparel basics and arts & crafts.

The Chain’s stores are divided into two main types:

Large stores, under the brand “Max – Fun Shopping”, which offer a wide selection of products of all categories, the vast majority of which operate in commercial areas, in locations highly accessible to vehicles with convenient parking arrangements. The Chain includes 42 large stores, operated by subsidiaries and second-tier subsidiaries, excluding 9 stores operated by franchisees.

Small stores, under the brand “Mini Max”, the vast majority of which operate in city centers offering products in most of the Chain’s categories (but usually, smaller products and no furniture), with a selection adapted to the clientele in the area in which the relevant store is located. The Chain includes 17 small stores, operated by franchisees.