Max Stock Ltd. was founded in 2004 and is engaged in the commercial retail through operation of a nationwide chain of discount stores under the name “Max – Fun Shopping” and “Mini Max”, with a wide variety of home products at attractive prices. The chain boasts 59 branches across Israel, which are mainly operated through subsidiaries, and the rest through franchisees.
The Group imports and sells various categories of products including housewares, consumables, toys & baby, office & school supplies, apparel basics and arts & crafts.
#1 player in Israel and one of Israel’s favorite brands Growing organic and unpaid brand awareness led by word of mouth
Low price leader with powerful value proposition. Everyday low prices from day one
Broad assortment of quality products. ~60% non-discretionary, everyday needs
~40% exciting, constantly rotating seasonal favorites that capture seasonal shopping trends
Proven track record and high expertise in sourcing inventory and understanding customer needs.
Long standing relationships with leading Chinese, European and Israeli suppliers
Founder-led management team with collaborative culture
Growing presence across Israel, with significant whitespace opportunity to further expand footprint
Serving different demographics and income ranges in Israel, appealing to a broad range of consumer profiles